Greenwala

Written by Greenwala Sep 1, 2009 7:33pm
http://www.greenwala.com/community/groups/all/104-GREEN-INTO-ACTION-A-THINK-TANK-TO-IMPLEMENT-REAL-WORLD-CHANGES/topics/729

I just thought that I'd let everyone know about a new website called "Project Label" that offers insight into what the social and environmental nutrition facts of your favorite (and not so favorite) companies are.

You can search catagories such as food, clothing, household goods, electronics, recreational, automobile, or "other" and really get a good sense of whether the brands you support demonstrate any eco or social responsibility.

All you do is type in a keyword or company name -- such as "Clorox" -- and Project Label offers the following info:

1) A business profile straight from the company website. For example, did you know that Clorox "believe(s) that the long-term health of (their) company depends on maintaining high standards of business conduct, integrity, safety, quality and respect for people and the environment in everything that (they) do? They also claim that their "corporate social responsibility principles reflect a deep commitment to uphold these standards." Hmmmm, but they make bleach....

2) A company rating's summary.

3) A selection of articles referencing your chosen company, color-coded from the percentage that are positive all the way through to the percentage that are negative.

4) An analysis of how the company's label is built.

5) Their lists and rankings.

6) Any subsidiaries that they own. (Clorox owns Burt's Bees AND Brita)

7) Recent Tweets about the company you're researching. (Apparently teachers are buzzing about getting free Clorox disinfectant wipes right now.)

8) A collection of related companies.

Hopefully, this resource will help all of us to put our dollars behind truly responsible companies that place people and the environment above profit!

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