Guide to Reading Our Labels

our label

What the Numbers Mean

The percentages you see range from 0% to 100%, 0% being very negative, 100% being very positive, and 50% being neutral. A score that is “n/a” does not have enough data to receive a score. Generally speaking, above 50% is considered to be a good score and above 75% is very good (the opposite is true for under 50%).

You should also take into consideration the number of articles and votes that make up these scores (found at the bottom of the label). Intuitively, the more articles and votes a label has, the more accurate it should be. You can click the link “see how this label is built” to see how the articles and votes built the label.

What are the Categories?

The categories are broken up into three main sections: person, people, and planet. Person describes impact on individual health, nutrition, and safety. People describes impact and a social and community level. Planet describes impact on an environmental level. The following is a breakdown of each category's sub-categories:

  • Health & Nutrition: i.e. dietary concerns, health issues, ingredients, access to medicines, medical research
  • Product Safety: i.e. recalls, withdrawals, safety alerts
  • Community Impact: i.e. education, development, policy, arts & culture, disaster relief
  • Worker Treatment: i.e. fair wages, supply chain policy, employee discrimination, worker safety, union support
  • Mission & Values: i.e. corporate reporting, responsible marketing, corporate governance
  • Waste Management: i.e. emissions, pollution, toxics, climate change, carbon offsetting
  • Resource Management: i.e. sustainability, recycling, alternative energy, environmental conservation
  • Animal Treatment: i.e. animal testing, animal treatment, animal conservation

Things to Keep In Mind

Though we strive for perfection, information is not always perfect. It is important to always inspect how a particular label is built (i.e. the articles that make up the label) before you draw conclusions from it. Here are a few common realities to keep in mind:

  • Larger companies are likely to be covered more and will likely to have more articles written about them.
  • Smaller companies will not be covered as much.
  • Larger companies have more resources to spend on “improving their image”
  • Smaller companies do not have a lot of resources to spend on public relations.
  • Reporters, journalists, and bloggers are not always completely objective and may have bias.

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