About Us

Our Mission

Project Label strives to produce people-powered social nutrition labels. Just think food nutrition labels, but instead of only showing the impact on your health, our labels will show a company's social and environmental impact. Unlike many “green” labels out there, WE don't build these labels, YOU do. Using the power of the Web, we provide simple tools to allow consumers, businesses, and organizations to add, discuss, and vote on credible news, media, and research to help build our labels.

Our Motivation

Common food nutrition labels have revolutionized the way common consumers choose their food products. Providing the consumer with concrete numbers in which they can compare two similar products result in informed and healthy decisions. Nutrition labels also motivate a search for knowledge on what each element on the label means for their individual health. In response to this new breed of informed consumers and a high demand for healthy food products, food companies must undergo a goal shift to produce a product that will supply and fulfill their customers needs. The result is a new “equilibrium” based on a new set of values. Companies are no longer punished financially for spending more money to provide a healthy product to their customers... and of course, the customers are a whole lot more healthy.

Project Label will build off this model and strive to provide the consumer with a standardized way of comparing similar products in terms of the products' social impacts. We believe that if you give the consumer information in a clear and simple way, the consumer will listen. As with food nutrition labels, social nutrition labels will motivate consumers to learn about social issues in order to make more informed decisions when choosing between product A and product B. The result will be a high demand for socially nutritious products and thus a greater supply. Companies will no longer have to make a financial sacrifice to create a positive social impact since the value of social nutrition is much high... which of course, would result in a happier and healthier society and planet.

How Can You Help?

First and foremost, you can help by using and giving feedback on our site. Since our value comes from you, the user, we always strive to provide you with the best experience possible.

If you are especially interested in our mission and have an idea of how you can help further, let us know! We are incredibly open-minded and always willing to collaborate with similar minded individuals and organizations. And even if you are not sure how you can help, still let us know that you are interested; we have plenty of ideas as well.

Click here for more ways you can help

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Choosing the right articles to add to our site is critical for the quality and integrity of our da...

Guide to Finding Articles

If you would like to help us build our labels by finding relevant articles to add to our site, y...

How You Can Help

For Individuals Use Our Site: One of the biggest ways you can help us is by contribut...

Guide to Reading Our Labels

What the Numbers Mean The percentages you see range from 0% to 100%, 0% being very neg...

How Project Label Works

Step I: Companies Do Things Whether good or bad, companies do things that have an impact on o...

Guide to Voting

Understanding the Categories Before you vote, you should familiarize yourself with the categori...

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