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Green Brand Perceptions

Green Brand Perceptions
by greenfactor

http://www.greenfactorstudy.com

resource management

For this survey Strategic Oxygen surveyed more than 3,500 enterprise IT decision makers – including CXOs, CIOs, IT Managers and Line of Business Managers – in 11 countries. The study also looked at 26 enterprise technology brands to determine decision makers' perceptions of "green" IT, products and marketing.

Criteria:

  • Leads in Developing New Green Techs
  • Has Green Facilities
  • Promotes a Green Image of Themselves
  • Uses Biodegradable/Recyclable Materials
  • Uses Green Shipping Methods
  • Designs Products that Look Green
  • Offers Educates on Importance/Benefits of Green Recycling Programs
  • Produces Energy Efficient Products

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