Article [report]

BMW Rolls Toward Zipcar’s Turf With Hourly Rentals

From gigaom.com (verified), October 25, 2010

Waste Management

BMW Group is breaking into car sharing with a new pilot project called BMW on Demand. Announced on Friday, the program will let customers rent any current BMW model by the hour from the company’s event center in Munich, Germany. It’s starting small, but BMW on Demand fits into much larger trends of innovation around providing mobility as a service — and growing competition for the current car sharing heavyweight, Zipcar.

Submitted by brian

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