Article [report]

Procter & Gamble Launches Widget To Convert Clicks Into Water

From mashable.com (verified), October 25, 2010

Community Impact

Major consumer goods company Procter and Gamble (P&G) has launched a widget that bloggers can embed into their blogs in several days. For each click they receive from readers, P&G will donate a day’s worth of clean drinking water (about two litres) to someone in need. The goal is to generate 100,000 days worth of clean water by the end of the year.

Submitted by brian

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